​Unicorn Hospitality Announces Management Takeover and Rebranding of RakYim Siam Hotel in Sukhumvit 15

Unicorn Hospitality has officially assumed management of the former Maitria Mode Sukhumvit 15, introducing RakYim Siam Hotel, a newly repositioned lifestyle hotel located in the heart of Sukhumvit Soi 15.

The transformation marks the beginning of a new chapter for the well-known Sukhumvit property. Under Unicorn Hospitality’s management, the hotel has been relaunched with a refreshed brand identity and a hospitality philosophy centered on warmth, authenticity, and modern Thai lifestyle experiences.

RakYim Siam Hotel is positioned as a boutique urban retreat designed for travelers seeking a comfortable and culturally inspired stay in central Bangkok.
 

Repositioning an Established Sukhumvit Property

Previously operating as Maitria Mode Sukhumvit 15, the hotel has undergone a strategic repositioning under Unicorn Hospitality’s management to introduce a more distinctive lifestyle concept.

The new brand name, RakYim, combines two Thai words: Rak, meaning love, and Yim, meaning smile. Together, they represent the essence of Thai hospitality — genuine warmth, kindness, and thoughtful service.

This philosophy forms the foundation of the guest experience at RakYim Siam Hotel, guiding both the service culture and the overall atmosphere of the property.
 

A Design Story Inspired by Thailand’s Cultural Identity

RakYim Siam Hotel draws inspiration from Thailand’s six cultural regions — North, South, East, West, Northeast, and Central.

Instead of traditional themed décor, the hotel expresses these regional influences through modern design interpretations, including warm natural materials, woven textures, and contemporary color palettes that subtly reference Thai cultural heritage.

The result is a design language that feels both modern and authentically Thai, aligning with the evolving expectations of lifestyle travelers.
 

A Contemporary Stay Experience in Central Bangkok

RakYim Siam Hotel offers a range of thoughtfully designed accommodations suitable for both leisure and business travelers visiting Bangkok.

Room categories include Superior Rooms, Deluxe Rooms, Grand Deluxe Rooms, RakYim Suites, and RakYim Family Rooms. Each room features modern conveniences such as high-speed Wi-Fi, smart televisions, rain showers, and comfortable living spaces designed to provide a calm retreat from the energy of the city.

Public areas include relaxed social spaces, dining venues, and rooftop facilities that allow guests to unwind while enjoying views of the surrounding Sukhumvit neighborhood.
 

Expanding Unicorn Hospitality’s Portfolio of Independent Hotels

The addition of RakYim Siam Hotel strengthens Unicorn Hospitality’s growing portfolio of independent hotels managed across Thailand.

As a Bangkok-based hospitality management company, Unicorn Hospitality specializes in supporting hotel owners through white-label hotel management, brand development, pre-opening support, and operational leadership.

By focusing on flexible management solutions, the company helps independent hotels maintain their unique identity while benefiting from professional hospitality expertise and commercial strategy.
 

Prime Sukhumvit Location

RakYim Siam Hotel is located on Sukhumvit Soi 15, placing guests close to Bangkok’s major commercial and lifestyle districts.

The property sits just minutes from Asoke BTS Skytrain station and MRT Sukhumvit, providing convenient access to key destinations including Terminal 21, the EMDistrict shopping complex, Benjakitti Park, and Bangkok’s vibrant dining and nightlife scene.

Its central location makes the hotel an ideal base for travelers exploring the city for both business and leisure.