Brand Concept

We delve deep into your vision and target audience to create a unique brand concept. This serves as the cornerstone of your hotel's identity, influencing everything from design to guest experience.

• Site Inspection: We conduct a thorough site inspection, evaluating factors like location, accessibility, and market potential. This ensures your project is strategically placed to attract your ideal clientele.
• Market Research: Through in-depth market research, we understand current trends, competitor landscape, and guest preferences. This knowledge helps tailor your concept and brand to resonate with your target audience.
• Feasibility Study: A well-defined feasibility study assesses the financial viability of your project. This includes analyzing market demand, construction costs, and projected return on investment (ROI).
• Concept Development: Our collaborative approach focuses on establishing your brand’s distinct place within the market landscape. This process guarantees a distinct separation from your competitors while pinpointing the exact needs and aspirations of your target demographic.

Brand Strategy

Once the concept is established, we craft a comprehensive brand strategy that serves as the roadmap for your hotel's identity:

• Brand Name: We collaborate on developing a memorable and impactful brand name that captures the essence of your concept and resonates with your target audience.
• Brand Essence: The core of your brand personality, brand essence is a concise yet powerful statement that encapsulates what your hotel stands for.
• Brand Persona: We define your ideal guest persona, considering demographics, values, and travel motivations. This allows for targeted communication and a guest experience tailored to their preferences.
• Brand Pillars: These are the fundamental values that guide your brand's decision-making and guest interactions.
• Brand Tone of Voice: We establish your brand's unique voice and communication style, ensuring consistency across all touchpoints.
• Brand Touch Points: We identify every point of interaction between your brand and guests, from the website to in-room amenities.

Brand Design

A captivating visual identity is essential for attracting guests and building brand recognition. Unicorn Hospitality offers a complete design solution:

• Logo: We design a distinctive logo that embodies your brand essence and serves as a visual representation of your hotel.
• Typography: We select fonts that align with your brand personality and ensure clear, readable communication across all materials.
• Color Schemes: We develop a color palette that reflects your brand's mood and resonates with your target audience.
• Graphic Elements: We create unique graphic elements that complement your logo and enhance your brand's visual appeal.
• Imagery Style: We define the style of photography and illustrations used throughout your marketing materials and website, ensuring visual consistency.
• Style Guide: A comprehensive style guide serves as a reference for all your branding elements, ensuring consistency across print and digital media.

Digital Design

In today's digital age, a strong online presence is essential.Unicorn Hospitality offers:

• Digital Content: We create engaging digital content, including blog posts, social media content, and website copy, that attracts potential guests and effectively communicates your brand story.
• Website Development: We develop a user-friendly and visually appealing website that showcases your hotel's offerings and provides a seamless booking experience.
• Website Hosting & Support: We ensure your website is always online and functioning flawlessly, providing ongoing support to maximize your digital presence.