BARS &
RESTAURANTS
CONSULTING
Unicorn is a bespoke consulting firm for restaurants and bars based in Bangkok, with projects in Thailand, Maldives, Vietnam and Myanmar. From feasibility, concept development, menu planning, Michelin Star chef events to full restaurant & bar operations and management, we direct your restaurant towards success. Our team of professional restaurant experts believe that dining experience goes beyond the plate. From the products used, the kitchen design, to the main dining room, all the small details matter to operate your restaurant or bar successfully.
MARKET
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FEASIBILITY STUDY,
marketing and sales strategies
We conduct rigorous market research and analysis of the business field to identify current conditions, opportunities, challenges and trends. Our approach melds an insider’s knowledge of current and future industry trends and an expert analysis of regional and global market conditions. and make the best use of site to yield highest economic returns and achieve other owner objectives.
A nuanced approach is applied to each new venture, we study our client’s project in order to identify its strengths, weaknesses, opportunities and potential threats as we aim to achieve the ideal market positioning.
- Site Inspection
- Market and demand analysis
- 10 year financial Forecasting & Modeling
- Profit performance analysis
- Sales & Marketing strategy development
CONCEPT
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BRANDING
& Concept Development
With the help of our creative team, we develop all the aspects of your restaurant brand concept. We create brands that stands out from the crowd. You dream it, we build it, our goal is to make your outlet shine.
From your restaurant name, logo, lamps, to the paint on the walls, the layout of the kitchen, as well as the dining chairs and the specific plates used, everything is carefully selected. We sweat the details so you can keep your eye on the bigger picture.
- Brand Strategy & Positioning
- Brand Pillars, Mission Statement, Vision
- Brand USPs (Unique selling point)
- Message & Tone of Voice
- Copywriting
- Logos & Iconography
- Brand Style Guidelines
- Photography and Videography
- Graphic design
- Web Design
TECHNICAL
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TECHNICAL
Services
Leveraging our experience and accumulated knowledge of the industry, we work alongside clients and designers to guarantee maximum efficiency in regards to space planning, architecture and interiors design. The successful opening of a restaurant or bar does not happen by accident and with our expertise, you can be assured that nothing is left to chance. From the kitchen to the dining room, everything is covered. We make sure that early decisions are the right decisions which can save you thousands of dollars.
- Space Planning
- Architecture review
- Interior Design Review Services
- MEP design review
- IT infrastructure recommendation
- FF&E and OS&E Planning
SERVICES
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PRE-OPENING
Services
We break down the pre-opening process and give clients a comprehensive understanding of when and how they should expect each phase to be executed as we progress down the timeline. Our expert support will lead you through budgeting, marketing, sales, PR, executive recruitment, SOP, human resources and training strategies in order to ensure your hotel or resort’s successful launch.
- Accounting & Budgeting
- Marketing, Sales and PR
- Standard Operating Procedures
- Staff recruitment and training
- Handover
DITIGAL
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DIGITAL
Solution & Services
We develop creative digitals solutions for your restaurant. Towards that goal, we strive to deliver the best website design, SEO, and Content Management Systems to help your restaurant or bar stand out from the pack.
- Web design
- Video & Photography
- Copywriting
- Content management
- Search engine optimization